Idiocracy directed by Mike Judge (2006)
Private Joe Bauers, the definition of “average American”, is selected by the Pentagon to be the guinea pig for a top-secret hibernation program. Forgotten, he awakes 500 years in the future. He discovers a society so incredibly dumbed-down that he’s easily the most intelligent person alive.
Inland Empire, CA
A metropolitan area and region of Southern California that sits directly east of Los Angeles. The term “Inland Empire” is most commonly used in reference to the U.S. Census Bureau’s federally defined Riverside-San Bernardino-Ontario metropolitan area, which covers more than 27,000 square miles.
The trajectory from the playlist to the written/2-dimensional inspiration to the work at Intersection:
Matthew Rogers: The playlist was seen as a departure point, a jumping off place if you will, to begin a dialogue for the exploration of the title “Broadside Attractions/Vanquished Terrains”, not a final destination. ”Watching Girls Go By” captures the late fifties to early sixties mentality of “everything is fine (for us)” deluded sense of being. “Idiocracy” is a satire of Consumer Culture and the ramifications of policies that elevate the pragmatism of economic growth above all else, while ignoring the significance of exponential population growth. The “Inland Empire” is a location that epitomizes unbridled growth, with little or no infrastructure, for immediate profit at the detriment to ecology and lifestyle. A predominantly conservative, fundamentalist christian region with an alarmingly high rate of methamphetamine use and production.
Re-interpretation/contemporary expression of the traditional “broadside”:
Contemporary broadsides of today run the gamut from image & image/words paste-up to advertising from print to television and film. More often than not, grass roots, underground art, literature & music, if on becoming popularized, are immediately co-opted and diluted by economic forces to further progress a consumerist agenda. For this part of the project, the decision was made to combine a hand painted image (craft / beauty / archaic) with a video “trailer” (consumerist / advertising / short attention span) in an effort to bring together the enduring qualities of a more thoughtful expression with those of a more fleeting and immediate gratification of the moving image. The Painting and Print images deal with longer views (geologic/strata) which we as humans have neglected in most of our societies especially since the mid 19th century. The video incorporates these ideas as well as isolation, greed, ignorance, and repetition in an expression of human folly.